How to best prepare for your branding shoot
Beautifully curated and engaging images are one of the most effective ways to connect with your ideal audience and communicate the essence of your personal brand. For business owners and female entrepreneurs looking to refresh their brand imagery, high-quality professional photography is essential in building a memorable online presence.
To ensure you have a smooth and enjoyable experience, while also walking away with stunning images that truly represent your brand, I’ve put together my top tips for preparing for your personal branding photoshoot. Keep reading to get ready for a session that captures the essence of your business and leaves you with images you’ll love to share.
Get clear on your audience and vibe.
The first thing to consider when planning your personal branding photoshoot is: "Who is my target audience, and what do they want from my business?" Think about your ideal customer—what they do in their free time and where they spend time online. This will help ensure your brand imagery connects with your audience and reflects what they value. Understanding your target market ensures your photoshoot speaks directly to them, making your personal brand stand out.
2. Create a mood board to communicate your vision with your photographer
A mood board is a great tool to help clarify your vision for your personal branding photoshoot, and Pinterest is the perfect place to gather visual inspiration. Create a private board and start pinning images that resonate with your brand. Be sure to ask yourself questions like, “What do I like about this photo?” and soon enough, you’ll start to see a clear theme emerge. This process will help you define the style and vibe you want for your shoot, ensuring your images reflect your personal brand and business goals.
Seeking some inspiration? Check out the Eyes of Love Photography Pinterest for some creative photography ideas!
3. Stick to your signature style & natural makeup
Choose clothes that you would normally wear, feel comfortable in, and that fit well to ensure your branding photos truly reflect the real you. Select outfits that are flattering and align with your brand colours to create a cohesive visual identity. Neutral options are also a great choice as they offer flexibility and can complement any colours in your shoot. Opt for natural makeup that highlights and accentuates your beautiful features, giving you a polished yet authentic appearance in your photos
The most important thing to keep in mind? Choose a look that makes you feel amazing! It’ll shine through in your photos and you won’t be left feeling awkward in front of the camera
4. Accessorise, accessorise, accessorise!
Bring a variety of clothes, accessories, and props to add interest and diversity to your personal branding photoshoot. Items like a laptop, journal, crystals, fresh flowers, or even a yoga mat—anything that reflects your business and personal brand—can help create unique and engaging images. These props not only add personality but also tell the story of your business, making your photos more meaningful and connected to your brand identity.
Hot Tip: Keep your brand and website colour theme in mind and be sure to select tones that match or are complimentary.
5. Be true to you!
The goal of your personal branding photoshoot is to capture the authentic you—the energy and vibe people will feel when they meet you in person. Approach the shoot with a playful and open attitude! Have fun, and allow yourself to feel free and fluid in front of the camera. Movement is key—laughing, smiling, looking away, or walking—all these actions help you relax, take the pressure off, and stay true to who you are. The more relaxed and natural you feel, the more your photos will reflect your real self, making them truly connect with your audience.
Ready to create branding images that truly represent you and your business? If you're looking for a personal branding photographer on the Gold Coast or Brisbane, I’d love to help you capture authentic, engaging photos that connect with your audience. Click the link below to book your branding photoshoot and start bringing your brand to life!
