tips for brand photography best photoshoot location gold coast

Michelle Swan Michelle Swan

Perfect Website Images for Personal Branding

As a personal branding photographer on the Gold Coast, I've witnessed firsthand how the right photographs can transform a good website into an extraordinary one. Time and time again, I've seen my clients light up as their web designers use our carefully crafted images to create online spaces that truly capture their essence and magnetise their dream clients. It's not just about having beautiful photos – it's about having strategic, purposeful images that give your designer the perfect tools to help you shine online and create those meaningful connections that turn visitors into clients.

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Michelle Swan Michelle Swan

Capture Your Brand: Styled Headshot Sessions for Gold Coast Real Estate Agents

In today's competitive Gold Coast real estate market, a strong online presence is crucial for building trust and attracting clients. High-quality imagery plays a vital role in showcasing your professionalism and connecting with potential customers.

At Eyes of Love Photography, I specialise in creating captivating imagery that reflects the unique personalities and brands of successful real estate professionals. I frequently work with agencies that have both sales and property management teams, allowing us to capture both professional headshots and lifestyle content for their marketing collateral.

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Michelle Swan Michelle Swan

Behind the Lens: A Personal Branding Photoshoot with Denise Duffield-Thomas on the Gold Coast

I’ve had the pleasure of working with Denise Duffield-Thomas since 2017, and over the years, we’ve created a fantastic flow for her personal branding photoshoots. We typically do multiple shoots per year, either with me heading to her hometown of Newcastle or Denise travelling to the Gold Coast. The aim is always to capture enough content to keep her brand fresh for the next six months—whether it's for website updates, social media posts, newsletters, or her ever-changing podcast cover imagery.

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Michelle Swan Michelle Swan

Gold Coast Gems: Top Locations for Your Personal Branding Photoshoot

As a personal branding photographer, my goal is to help you create captivating images that authentically represent your unique brand. Choosing the right photoshoot location is essential to achieving this. The backdrop not only sets the scene but also subtly influences the mood and message of your photos.

A trend that's become hugely popular in personal branding photography (and I'm totally here for it!) is hiring a styled home for your shoot. This offers a significant advantage over traditional studio settings, providing a more relaxed and authentic feel to your images.

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Michelle Swan Michelle Swan

How to Get the Most Variety in Your Personal Branding Photoshoot and Why It Matters.

As your personal branding photographer, my goal is to help you walk away with a brilliant, varied gallery of images that serve multiple purposes. From refreshing your website to enhancing your marketing collateral or online courses, I aim to capture the most content possible in one session.

Want to position yourself as a trusted authority while letting your personality shine through? Here’s how we can capture every dynamic side of your brand in one amazing photoshoot.

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Michelle Swan Michelle Swan

The Importance of Branding Photography for your Business

In today's visually-driven world, captivating imagery is more than just a pretty picture. It's a powerful way to connect with your target audience and communicate your brand's essence. High-quality professional photography is essential for creating a memorable online presence that leaves a lasting impression.

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Confidence in front of the camera

It’s one of your first times in front of the camera and it’s for something that’s really important to you, your ‘brand’ and your business. You feel the nerves coming in. Let’s be real for a second, unless you’re a model, it’s likely there’ll only have been a few occasions in your life when you have your photo taken professionally. It’s only normal that this will conjure up a mix of emotions for you and leave you feeling nervous. But I’m here to tell you it doesn’t have to be that way!

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Michelle Swan Michelle Swan

How to best prepare for your branding shoot

Beautifully curated and engaging images are one of the most effective ways to connect with your ideal audience and communicate the essence of your personal brand. For business owners and female entrepreneurs looking to refresh their brand imagery, high-quality professional photography is essential in building a memorable online presence.

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Michelle Swan Michelle Swan

Personal Branding Shoot - Elle Crawford

Elle Crawford, a Gold Coast-based online business coach, booked my popular Brand Deluxe Package for her personal branding photoshoot. The purpose of this session was to create a stunning gallery of professional headshots, lifestyle imagery, and content for Elle’s website, marketing, and social media. Elle was an absolute joy to photograph, bringing her vibrant energy to every frame. This branding shoot took place at the beautiful Vanilla Palm Abode, one of my favourite locations in Northern NSW, providing the perfect backdrop for capturing Elle’s bubbly personality and business story.

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Michelle Swan Michelle Swan

My top tips for nailing a team branding shoot

Are you a female entrepreneur planning a personal branding photoshoot with your team but feeling unsure about how to make it work with multiple people in front of the lens?

With the right planning, you can capture stunning professional headshots, team lifestyle imagery, and dynamic content for your business website and social media marketing. These tips will help ensure everyone looks and feels their best, creating a team branding shoot that highlights your business and the amazing people behind it.

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Michelle Swan Michelle Swan

Gold Coast Shoot Locations

A trend that’s become hugely popular in personal branding photography (and I’m totally here for it!!) - hiring a shoot location.

A massive benefit of hiring a styled home for your shoot means that we’re able to capture a huge variety of images, that are beautifully cohesive.

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Northern NSW Shoot Location.

Here’s one of my favourite photoshoot locations in Northern NSW, Pure-Li Yoga, which is nestled in Clunes (northern close to Byron Bay).

The owner Lise has the most wonderful eye for style and eclectic taste. The property has the vibrant colours and textures everywhere you turn, making it an awesome location for capturing lots of variety.

Here’s a peek of what the property has to offer below:

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Personal Branding Shoot - Leonie Dawson

My shoot with Leonie Dawson was hands down the most fun I’ve EVER had behind the lens!

What made this shoot so damn enjoyable?

Firstly, it was such a breath of fresh air to spend time with someone who’s so grounded, content and happy in their own skin. Leonie is so unapologetically “Leonie” luminous, technicolored, a hippy at heart and oh so hilarious.

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Michelle Swan Michelle Swan

Portrait editing and workflow

Curious to know a little more about my editing & workflow processes? Here goes…

All clients who do a branding shoot with me get to choose their own photos. Here's what my workflow is like, once I get home from a shoot: 

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Personal Branding Shoot - Amanda Daley

This personal branding session features Business and Wealth Consciousness Coach, Amanda Daley. The goal of this shoot was to create a collection of fresh professional headshots and a variety of visual content for Amanda and her team to use across their social media platforms and marketing materials. The images showcase Amanda’s personality and professionalism, providing her with versatile content to strengthen her brand presence online.

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Brisbane Portrait Locations - Part 1

My hubby Jacko is a building designer, whenever we're in the car or travelling, he'll point out the buildings and structures around him.  He can't help himself!  I get a running commentary on building and design, whether I like it or not. 

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Client Love - Active Truth

Working with Nadia & Stevie of Active Truth was a dream come true.   I absolutely love everything their brand stands for; inclusivity and celebrating beauty in all its shapes and sizes.  

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Eyes on Make a Difference Tours

It is such a huge pleasure to introduce you to Rahda Melis.

Rahda is the founder of Make a Difference Tours (MAD Tours), a not-for-profit organisation that crafts unique tours and retreats throughout India. 

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