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The Importance of Branding Photography for your Business
Michelle Swan Michelle Swan

The Importance of Branding Photography for your Business

In today's visually-driven world, captivating imagery is more than just a pretty picture. It's a powerful way to connect with your target audience and communicate your brand's essence. High-quality professional photography is essential for creating a memorable online presence that leaves a lasting impression.

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Confidence in front of the camera
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Confidence in front of the camera

It’s one of your first times in front of the camera and it’s for something that’s really important to you, your ‘brand’ and your business. You feel the nerves coming in. Let’s be real for a second, unless you’re a model, it’s likely there’ll only have been a few occasions in your life when you have your photo taken professionally. It’s only normal that this will conjure up a mix of emotions for you and leave you feeling nervous. But I’m here to tell you it doesn’t have to be that way!

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How to best prepare for your branding shoot
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How to best prepare for your branding shoot

Beautifully curated and engaging images are one of the most powerful ways to connect with your intended audience and to share the intention of your business or brand. It makes sense then, that high-quality professional photography is essential to creating a memorable online presence.

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My top tips for nailing a team branding shoot
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My top tips for nailing a team branding shoot

Are you looking at having a personal branding shoot with your team, but you’re unsure how to make the shoot work when there’s more than one person in front of the lens? Here are my top tips below to make sure everyone is looking & feeling their best!

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Gold Coast Shoot Locations
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Gold Coast Shoot Locations

A trend that’s become hugely popular in personal branding photography (and I’m totally here for it!!) - hiring a shoot location.

A massive benefit of hiring a styled home for your shoot means that we’re able to capture a huge variety of images, that are beautifully cohesive.

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Northern NSW Shoot Location.
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Northern NSW Shoot Location.

Here’s one of my favourite photoshoot locations in Northern NSW, Pure-Li Yoga, which is nestled in Clunes (northern close to Byron Bay).

The owner Lise has the most wonderful eye for style and eclectic taste. The property has the vibrant colours and textures everywhere you turn, making it an awesome location for capturing lots of variety.

Here’s a peek of what the property has to offer below:

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Personal Branding Shoot - Leonie Dawson
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Personal Branding Shoot - Leonie Dawson

My shoot with Leonie Dawson was hands down the most fun I’ve EVER had behind the lens!

What made this shoot so damn enjoyable?

Firstly, it was such a breath of fresh air to spend time with someone who’s so grounded, content and happy in their own skin. Leonie is so unapologetically “Leonie” luminous, technicolored, a hippy at heart and oh so hilarious.

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Portrait editing and workflow
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Portrait editing and workflow

Curious to know a little more about my editing & workflow processes? Here goes…

All clients who do a branding shoot with me get to choose their own photos. Here's what my workflow is like, once I get home from a shoot: 

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Personal Branding Shoot - Amanda Daley
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Personal Branding Shoot - Amanda Daley

I recently did a poll on my instagram account seeking feedback on what you’d like to see on my website. 80% said they’d love to see more images from a single shoot. So here goes!

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Brisbane Portrait Locations - Part 1
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Brisbane Portrait Locations - Part 1

My hubby Jacko is a building designer, whenever we're in the car or travelling, he'll point out the buildings and structures around him.  He can't help himself!  I get a running commentary on building and design, whether I like it or not. 

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Client Love - Active Truth
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Client Love - Active Truth

Working with Nadia & Stevie of Active Truth was a dream come true.   I absolutely love everything their brand stands for; inclusivity and celebrating beauty in all its shapes and sizes.  

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Eyes of Sophie Zen
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Eyes of Sophie Zen

I’m so thrilled to shine a spotlight on Sophie!

Sophie is a social media mentor on a mission to empower women to engage with social media in a way that’s deeply rooted with intention, creativity and flow.

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Eyes on Make a Difference Tours
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Eyes on Make a Difference Tours

It is such a huge pleasure to introduce you to Rahda Melis.

Rahda is the founder of Make a Difference Tours (MAD Tours), a not-for-profit organisation that crafts unique tours and retreats throughout India. 

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See a full branding shoot
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See a full branding shoot

When clients book shoots with me, they're usually launching a program, or they're updating and refreshing their website.   So I've made a conscious decision to only share a few images from their gallery on social media. Why? 

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